Marketing Luxury Real Estate: Create Ones Own Niche
Marketing Luxury Real Estate: Create Ones Own Niche
Blog Article
For luxury real estate marketing professionals, the easiest way to become the market leader is to select a niche within your marketplace and become the expert in that niche. A niche is a category or a sub-category in which you can specialize.
The first factor you must look at is the size of the house and the whole property. This is a key determinant in the price of the property on sale. Now the surrounding areas of the property! You will want to know if it is a waterfront property and it has the beautiful view of an ocean or another water body. Luxury life is also about other luxury leisure activities like gaming, etc. You will definitely be curious in the proximity of the place from luxury amenities. Say for example a golf course. Now consider the market value of the luxury home.
It is not sufficient to think you know how to sell or lease a property. That skill is not enough as most other agents will think the same. After coaching agents for many years, I know that the real estate in Marbella. is most of your competition is very ordinary in knowledge and property understanding. That is the leverage you should work with to generate a massive real estate sales and leasing business. Serve your clients as the best choice in the industry. Is that hard? Perhaps it takes more personal effort and certainly more study, but the rewards are significant.
For example: the other party may have a wonderful property (site) and wants to develop it, but does not have the knowledge. You "love" the site and know that you could make it a very successful and profitable real estate development. You approched the land owner.
Only in the last couple of years has the government started to collect property taxes. Basicly it depends upon the value of the property you purchase. If you purchase a residential property and it is worth RD$5 Million Pesos or less (about US$150,000) then you albatros nueva andalucia pay 0 (zero) annual property taxes. If the home is worth more than that amount, you pay 1% of the value over and above RD$5 Million Pesos (or US$150,000). If you purchase raw land or undeveloped land, then in that case there is an annual property tax calculation regardless of the value. In our real estate listings you will find a large number of middle class home or luxury apartment for less than 5 Million Pesos, so you will not have any annual tax payments on your Dominican real estate company or service. Estate.
Interview several agents. Ask to see what properties they have closed the deals on in the last twelve months. Look online at their website. If you are a seller ask how they will market and promote your home. If you are a buyer then ask how they plan to find you the right home. Just using the MLS listings is not enough. Make sure they have the basics; their license, up to date training and work at real estate full time. Also ask if they are a broker or an agent. A broker generally has more experience and training.
Can you look at a fax and properly enter some numbers into a simple spreadsheet? Can you use a calculator? These skills will help you determine what a commercial property is worth, what you should pay for it and what your payday will be.
If you want your luxury real estate personal or company brand to stand for something, make sure it is something that your competition cannot also stand for or own. Then, get your messaging on target. Otherwise, you will defeat the entire purpose of branding: "Top of Mind" in a specific category or niche. Report this page